February 2025

### Introduction During a budget meeting in 2022, a marketing manager famously declared, “If we don’t advertise, no one will buy our product.” This statement has sparked multiple discussions and debates within the field of marketing and beyond. It’s reflective of a mindset that prioritizes traditional advertising as the sole pathway to driving sales. However, […]

## Credentialism and the Misjudgment of Culinary Skills In 2021, a restaurant critic sparked a conversation on culinary talent by expressing skepticism about a new chef’s abilities due to his lack of formal culinary education. This sentiment underscores a common argument against those who pursue non-traditional paths: the belief that formal credentials are the sole